Growth Strategy · Analytics · AI & Agentic Systems

Saurabh Yadav

NSIT, Delhi · ’17
I turn data into faster growth decisions, and build the AI that gets there.
Analytics & Growth Strategy
Focus
8+ years
e-commerce · ad-tech · logistics
AI & Agentic Systems
Currently building
01

Selected work

AI · Agentic Systems

Multi-agent BigQuery analyst

Ask a data question in plain English and get a leadership-ready, root-caused answer in seconds. An orchestrator pairs Gemini + Claude with specialist agents that even check real-world factors like weather & holidays — work that used to take an analyst days.

View the blueprint
Founder

Detour

A travel crowd-intelligence product I conceived, built and shipped solo — data pipelines, a crowd-pressure model and a live public site. From raw idea to a running product on its own domain.

Visit godetour.in
Assistant Manager — Growth Strategy · Marketing & CRM Analytics · Nov 2024 – Present
The Middle East's leading homegrown e-commerce & marketplace platform — UAE · KSA · Egypt, ~$10B valuation, 50M+ customers, spanning e-commerce, quick-commerce, food delivery & fashion.
I lead a team of ~5 analysts across growth and marketing analytics, owning demand forecasting and ~$75M of annual marketing investment across ~6M daily sessions and 20M product views, and building the generative & agentic AI tooling that turns it into growth.
$50M
Incremental GMV · annualized

BNPL interventions

Designed Split-in-4/6/12 & low-interest EMI constructs that improved affordability and checkout conversion.

$75M
Marketing governed

Investment planning

Annual marketing investment across performance & branding — channel-mix and ROI optimization.

~30%↓
Lower cost

Retargeting suppression

An A/B + holdout incrementality test that cut wasted Meta retargeting spend without hurting conversion.

1.75×
Engagement · 1.5× conversion

Generative CRM engine

Vertex Gemini + Imagen for copy & banners; A/B-tested LLM push copy lifted engagement 1.75× and conversion 1.5× vs generic.

5-factor
Elasticity model

Bank-offer forecasting

BIN-level offer & discount-burn forecasting via a multiplicative 5-factor elasticity decomposition.

$600K
Annual savings

Payments 3DS bypass

Low-risk 3DS bypass logic across gateways & banks — savings plus higher checkout completion.

02

Experience

noon e-commerce noon.com ↗
Leads ~5 analysts across growth & marketing analytics — demand forecasting, ~$75M marketing-investment planning, and the generative & agentic AI tooling driving growth.
Assistant Manager — Growth StrategyJan 2026 – Present
Lead AnalystNov 2024 – Jan 2026
Location-based marketing & ad-tech. Bid optimization (+8% CTR), +16% visitation-driven sales via large-scale RCA, fraud & anomaly detection, and a geo-signal intelligence layer for cleaner attribution.
Senior Data AnalystAug 2022 – Nov 2024
Data AnalystAug 2021 – Aug 2022
Associate Data Analyst2021 · 3 mos
Logistics tech. Route optimization for ~700k vehicles, +33% on-time POD collection, −25% support queries, and shipper payment cycles cut by 15 days.
Management Trainee2019 – 2021
Vedanta — BALCO vedantalimited.com ↗
Aluminium plant operations. +12% system availability via downtime reduction; −3% aluminium-fluoride consumption.
Assistant Manager2017 – 2018
Graduate Engineer Trainee2017
03

Education

Netaji Subhas Institute of Technology (NSIT), Delhi
B.E. — Manufacturing Processes & Automation Engineering · CGPA 7.75
2013 – 2017
Vanasthali Public School
CBSE XII — 85% · CBSE X — CGPA 9.4
2010 – 2012
04

Toolkit

AI & LLMs
Claude
Gemini
OpenAI · Codex
Vertex AI
Imagen
Data & Engineering
Python
SQL
BigQuery
AWS
pandas
BI & Visualization
Looker
QuickSight
Plotly
Metabase
Approaches   Multi-agent & agentic systems · Demand forecasting · Machine learning · Incrementality & A/B testing · Elasticity modeling
05

Let's talk

Open to Analytics Manager roles where data & applied AI drive growth.

The quickest ways to reach me — happy to share more detail on any of the work above.